Edible Avenue

Nine Elms SW8

CLIENT: Vinci St Modwen

PROJECT STATUS: COMPLETE

SECTOR: PUBLIC REALM

Thessaly Road lies at the perimeter of New Covent Garden Market (NCGM), an area rich in horticultural and growing heritage that is undergoing major redevelopment. In the context of this transition, the Edible Avenue project provides an intermediate animation. NCGM’s neighbouring residents faced a 1km long, 3m tall, dark and unattractive boundary wall topped with razor wire. We were assigned to bring the street to life and create an interface between the existing community and new development.

After holding an interactive community engagement (more info at bottom of page), the wall was painted with a palette of 8 colours that repeat along the length of the road. Our colleague, Mr Dane, a south London based large-scale mural art specialist, was tasked with creating a continuous white line drawing along the wall, building up a narrative based on feedback from locals. Whilst Mr Dane was at work rendering the artwork, we installed our sculptural white picket fence breakouts, which playfully emerge through key points in the boundary wall. These areas are interspersed with new seating which folds out from the fence. The interactive areas house sensory, edible and ornamental bee friendly planting, that locals helped plant in the first phase of planting in Autumn 2016. Another planting afternoon is planned for late March 2017 to which all will be welcome. It is our hope that local residents continue to enjoy tending the mini gardens as their own.

We were delighted that the Edible Avenue made the RIBA MacEwen Awards Longlist. Once brutal, the wall now sings with colour and planting. The razor wire is still there, but is no longer a point of focus. In the coming years, we’d like to install more pop out gardens and seating along the length of Thessaly Road, creating further opportunities, as the area evolves, to interface with the existing community.

COMMUNITY ENGAGEMENT

St George’s Church of England Primary School, SW8 4JS

Saturday 21st May, 11:00am – 2:00pm

As annual participants of The Chelsea Fringe Festival, we held a community engagement on May 21st 2016, to present our designs ideas to the local community at the nearby St George’s Church of England Primary School. Locals were invited to come along and help plant up young herb plants in pots to take away and nurture. 

Lots of enthusiastic kids and their parents came along to plant the herbs and share ideas as to what could be featured on the walls mural. Mak, Will, Kit and Beatriz of team EBS were present to answer questions, receive feedback on our designs and explain the next steps moving forward. Our artist-in-residence, Mr Dane, was there to work up ideas with attendees young and old as to what got featured on the walls graphic treatment. 

Gallery

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